Fun is serious business. It engages. It sells. It builds brands. It's also a missing ingredient in much of today's marketing. In a world where we are constantly bombarded with advertising, where most of it misses its target, shouldn't we do everything possible to engage viewers? When you reward them with a laugh or a smile, you're making a connection -- you're earning trust.

At lewis on advertising, I make ads for two reasons: fun and profit. I enjoy researching...learning everything I can about your brand and your competition. I relish positioning...determining where your product or service best sits in the marketplace. I live to concept and write...creating ads that make a genuine impact on your customers. And of course, I love to watch your sales grow. If you've grown tired of lifeless advertising, maybe it's time to have some fun.